Corporate Social Responsibility for permanent change not cosmetic

Corporate Social Responsibility (CSR) is a Business Process wherein the Institution and the Individuals within, are sensitive and Careful, about the direct and indirect effect of their work on Internal and External Communities, Nature and the Outside World. A Close look at this definition of CSR will indicate that this definition does not limit CSR to just Corporates. It is applicable, in equal measure, to the Governments, the Media, the Research Laboratories and the weapons machineries, the Non Governmental Organisations, the Education Institutions...and just to any and every Institution.
Socially responsible companies consider the full scope of their impact on communities and the environment when making decisions, balancing the needs of stakeholders with their need to make a profit. Corporate Citizenship which is based on the concept of the corporation as a citizen, is also frequently used while referring to CSR, and is sometimes interchangeably used.
A widely quoted definition by the World Business Council for Sustainable Development states that "Corporate social responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.
But, we need to make it very clear that the changes that are brought about are permanent and not cosmetic. The corporates should do these with a bigger aim of nation’s profit and not just one of their own.
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